Oprah Winfrey has validated her business strategy after reportedly netting US$8 million for the exclusive interview with the Duke and Duchess of Sussex, Prince Harry and his wife, Meghan Markle.
Besides making the staggering sum, the interview that was aired by CBS was watched by over 17 million viewers, according to The Washington Post, a figure comparable to numbers seen during major sporting events in the US.
Because of the high interest in the interview prior to the airing on Sunday, March 7 in the United States (US) and on Monday, March 8 in the United Kingdom (UK), CBS was charging advertisers a rate of about Ksh35,636,250 (US$325,000) for 30 seconds of air time during the program, Forbes said citing a Wall Street Journal article.
Forbes said that the amount is twice what CBS normally charges advertisers for primetime air time.
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