The first beer to be brewed in a factory in Kenya was produced in 1922 in small copper vessels heated by firewood.
It was bottled by hand and the first order of ten cases personally delivered to the General Manager of the Stanley Hotel, now Sarova Stanley, in Nairobi.
Although the hotel had just been opened, it was the meeting point for visiting presidents and world-renowned figures.
George Hurst, the white settler who initiated the brewing process, laid the ground for the formation of East African Breweries Limited.
Historical accounts indicate that Hurst was a fun loving socialite who loved hunting.
He formed a joint venture with his brother Charles and together they formally registered the company on Friday 8 December 1922.
Unfortunately, Hurst was killed by a charging elephant while on a hunting expedition in 1923.
In memory of his tragic death, his brother Charles named the famous lager he had created ‘Tusker’.
The brand was first marketed in 1923 shortly after the death of the founder of the company.
It was in this year that the elephant logo, that is synonymous with Tusker Lager, was incorporated.
