Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter

irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked is a non-fiction book by Adam Alter, a professor of psychology and marketing at NYU. The book explores how technology products are intentionally designed to be addictive and the impact this has on human well-being and social interaction. 

The central argument of Irresistible is that behavioral addiction to screens, social media, games, and other modern technologies is an escalating public health issue, the result of intentional design choices by companies. Alter traces the history of addiction and makes the case that behavioral addictions, while not substance-based, have similar effects on the brain and can be just as harmful to our well-being.