Political Campaign Planning Manual, A Step By Step Guide To Winning Elections

Description

CONTENTS:

• Introduction

Step One: Research

• Election Rules
• The District
• The Voters
• Past Elections
• This Election
• Our Candidate
• Viable Opponents
• Worksheet 1: Assessing The Political Landscape

Step Two: Setting A Goal

• What Is The Total Population Of The District?
• What Is The Total Number Of Voters?
• What Is The Expected Turnout?
• How many Votes Are Needed To Win?
• How many Households Do These Voters Live In?
• Bringing It All Together
• Worksheet 2: Setting A Campaign Goal

Step Three: Targeting The Voters

• What Is Targeting?
• Why Target Voters?
• Conserving Campaign Resources
• Persuading Target Voters
• How to Target Voters
• Geographic Targeting
• Demographic Targeting
• Our Demographic Groups
• Their Demographic Groups
• Problems With Targeting
• Bringing It All Together
• Explanations
• Voter Analysis
• Values
• Attitudes
• Issues
• Leadership Qualities

Sociological Research

• Worksheet 3: Geographic Targeting
• Worksheet 4: Demographic Targeting
• Worksheet 5: Bringing Together All The Targeting
• Step Four: Developing The Campaign Message

Characteristics Of A Good Message

• A Message Must Be Short
• A Message Must Be Truthful And Credible
• A Message Must Be Persuasive And Important To Voters
• A Message Must Show Contrast
• A Message Must Be Clear And Speak To The Heart
• A Message Must Be Targeted